We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

A&P Signatures

American Express Tokyo - Smile Campaign

Dir. Colin Hesterly & Matthias Hoegg

Ogilvy Tokyo / American Express

Idea

Food and travel are a big thing in Japan. Our brief was to create social films that would demonstrate what Amex cards offer Cardmembers such as insurance protection, luggage collection and 2 for 1 dining offers.