We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

Diwali is the largest Hindu festival. It is all about the triumph of light over darkness and marking the beginning of the new year. It also coincides with the ‘new moon’. To celebrate this, a singular distinctive Defender concept came to light.