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As a continuation to the successful ‘The Journey’ ATL Defender campaign, this innovative mailer picked up a gold and silver at the prestigious DMA awards. It allowed the recipient to fold out 4 separate dynamic Defender journeys, 90, 110,130 and OCTA.
Beyond the kudos of winning, the piece saw sales of 1253 vehicles, that’s an impressive £77.8m in revenue directly off the back of the mailer.
