We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

A&P Signatures

Defender - The Journey Unfolds

Design: Jem Saka/Penn Lingris/Rebecca Goldberg
Creative Production: Toby Stoat

Accenture Song/JLR / Defender

Idea

As a continuation to the successful ‘The Journey’ ATL Defender campaign, this innovative mailer picked up a gold and silver at the prestigious DMA awards. It allowed the recipient to fold out 4 separate dynamic Defender journeys, 90, 110,130 and OCTA.

Beyond the kudos of winning, the piece saw sales of 1253 vehicles, that’s an impressive £77.8m in revenue directly off the back of the mailer.