Looking Man / iMax Waterloo / Hammersmith Wrap

Photographer - James Day, Matt Stuart

Ogilvy Advertising / Ford

Idea

We had the opportunity to create special builds for the new Ford Mondeo. A car so good-looking that people in the vicinity are easily distracted by its appearance. Creating one of the first Waterloo i-Max take-overs and wrapping a complete building (inhabitants and all) next to the A40, we had fun on a large scale.