We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

Ford ST brand doesn’t really need much introduction in the car world. Two letters that evoke feelings of raw power and handling. Not the easiest qualities to portray in a still image. We wanted to let the consumer decode the hidden letters in different automotive environments. A bit like ‘Where’s Wally’ for petrol heads.