We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

We observed that a Tomato’s sepal, yes, we just said sepal (or stalk to the average person in the street) has the appearance of a star. We also noticed that Heinz Cream of Tomato soup is the cream of soups. The rest is history. Needless to say the writer had the day off and went to look up the word ‘Sepal’.