We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

We showcased the ultra-clear screen clarity on the Hisense Mini LED TV with an elaborate hoax. Fitting a Hisense screen on the inside window panel of a passenger aircraft, we convinced two unsuspecting passengers that what they were seeing out of their window mid-flight was for real. We were able to pull off the ultimate product demonstration.