Pit Stop / Garden / Worst Men

Dir. Matt Kirkby

Bartle Bogle Hegarty / KFC

Idea

The brief was to target young men with the Colonel’s secret Fried Chicken, not just with a 30 second TVC but also to create a future platform to sell future KFC products. Not long later we were both proud fathers announcing the birth of house buddies, known simply as the KFC family.