Pepto Bismol - Rawhide

Dir. Tom Carty

Leo Burnett / Pepto Bismol

Idea

Sometimes music is made for a film and sometimes a film is made for music. As luck would have it, the idea came from the track ‘Raw Hide’. As double luck would have it and as post was under way, a music producer we knew just happened to be in NYC recording with the original Blues Brothers Band. They were shown the film, loved it and agreed to lay down a track for it.